Kūli’a Brand
Kūli’a was inspired by the enduring legacy of the Paniolo and the story of two brothers who embody the Hawaiian and Cowboy cultures with pride and excellence.
Rooted in cultural respect and a passion for heritage, our brand was created to fill a gap—offering high-quality Hawaiian Western apparel that allows the next generation to represent where they come from, whether they're traveling for rodeos, hard at work, or simply enjoying everyday life.
We proudly serve Hawai‘i’s working Paniolos and anyone who respects and cherishes this unique culture. Kūli’a exists to celebrate the Hawaiian cowboy and cowgirl —now and for generations to come.
Our goal is simple: to help you feel pride, comfort, and the motivation to perform—no matter where life takes you.
Let’s Talk Story
No be shame! Let us know what you want to talk about. We can’t wait to hear from you. Ke Akua Pu, A Hui Hou!